Synopsis.

I’ve been with Resident Home since day one, back when we were just starting out with the Nectar mattress brand. As a longtime friend of the founders, I came on board to help build out all of Nectar’s creative from the ground up.

Over the years, I’ve worn a lot of hats—leading creative teams, building our in-house studio, and partnering closely with growth marketing and creative development. I was there through the acquisition by Ashley Furniture in 2024, and after the merger I stepped into a few different roles on the Ashley side while continuing to grow the creative studio at Resident, which has remained my main focus.

Today, I lead our creative studio team—made up of Creative Directors, Senior Video Producers, Editors, Producers, and a mix of outside vendors and agencies. We run everything out of our 35,000-square-foot studio in San Leandro, where we produce commercials and photo/video content for both Resident and Ashley.